Boro – ‘an ambitious football club’…it feels terrific saying and hearing that…a proper half-cocked look ahead to the new campaign should be available later this week

Millwall – a bit of an unknown – I reckon you get beat up pretty quickly if you stray too far from the New Den, but as for the footie, there’s Steve Morison and Neil Harris banging in goals, and the omnipotent on-field leadership of club captain Paul Robinson…Kenny Jackett has plenty of options in his arsenal…a comfortable mid-table finish wouldn’t be a gross overachievement considering…

Norwich – tremendous turnaround in the last 12 months: get thrashed 7-1 by Colchester, at home, upon their League One return, sack manager Bryan Gunn , hire Paul Lambert – the man responsible for the beatdown that prompted outrage across Norfolk – then go and win the fecking league and get promoted back to the Championship…Old Farm derbies versus Ipswich Town return…Wes Hoolahan is a natural talent on the attacking left, and Grant Holt absolutely murdered goals last season…Simeon Jackson was brought in from Gillingham to add depth, and maybe even some competition for club top scorer, wresting it from the captain number nine…

Nottingham Forest – Billy Davies nervously laughs off the perceived incompetence of his advisory board…he wants players, can’t get no money for them, then casually bends the ear of anyone willing to listen about the whole injustice of it all…a hearty favourite for first-to-get-the-sack if things go pear-shaped early at the City Ground…his accomplishments at this level are well-respected, it’s just he doesn’t tend to stay around very long…

Portsmouth – in a world of fucking hurt…their North American death trip was bad beyond belief, and their rumoured to be hit with a 20 point deduction – possibly even liquidation…those near and dear to the club are bracing for another precipitous drop…but hey, at least Kanu will still be around…

Preston - Alan Irvine was harshly dismissed during a sour patch, and boy wonder Darren Ferguson swooped in amid some controversy: tapping up his former players…some of their wags too if the virtually gossip was to be believed…Ferg Jr couldn’t spin any immediate magic, even with the rich loan resources afforded thanks to purple papa…up until now his time in charge has focused on spouting post-match nonsense and eliminating those ill suited for his style of play

QPR – old Neil Warnock took the challenge – expertly disguised as a satchel full of bundles of crisp notes – across town and went poaching his old Crystal Palace and Sheffield United players…Clint Hill, Shaun Derry, Paddy Kenny, players he’s comfortable with…sounds like a transfer policy Boro fans are learning to embrace…and it’s fun listening to him talk…affable, controversial, frank…

Reading – prime contender for automatic promotion – a fantastic array of skilled and admired players including Gylfi Sigurosson, Jobi McAnuff, Shane Long, Jimmy Kebe, Adam Federici…the change in fortune from when Brian McDermott took over is a sweet confection Reading fans will not want to relinquish…they’re expected to hit the ground running and challenge all season for the title

Scunthorpe – is their magic act coming to a conclusion? Gary Hooper was finally flogged, and Paul Hayes went to Preston…Nigel Adkins will have to buckle the belt a tad tighter this term – staying up will be another small miracle in North Lincolnshire

Sheffield United - they certainly do embrace the style that typically embodies this league: gritty, robust, and brawny…ostensible skills: none really come to mind, other than kicking lumps out of the opposition and boring the pants off of spectators…Daniel Bogdanovic is in from Barnsley for goals, and the man Kevin Blackwell heralded as his January transfer target, Mark Yeates, remains in the fold…

Swansea – the dashing, jet-setting, champagne-drinking Iberian playboy that casually hits on all the wives and girlfriends has gone, off to pillage the birds of Leicester…from what we hear of new gaffer Brendan Rodgers the latent narcissism will still pervade – a Guardian poster recently quipped that the failed Reading boss would marry himself if it were legal…the slick and caressing passing game first introduced by ESPN heartthrob Roberto Martinez shall remain, it’s now the embraced ideology decrees chairman Huw Jenkins, with or without predatory full back Angel Rangel, target of future Championship opponents Blackpool…

Watford – the key for Malky Mackay is the loan market – if big four starlets like Tom Cleverley and Henri Lansbury, or any other of their contemporaries, continue their on-the-job training at Vicarage Road, then perhaps the Hornets can battle for a near-mid table finish…otherwise, the slog could be long and rough…ludicrous prediction: Gareth Southgate will manage this club before the end of the season…

Nickname(s): The Hornets, Yellow Army, The Horns

Ground: Vicarage Road

From Boro: not quite London calling as Watford sits in the north-eastern reaches of Hertfordshire – 4 hours by car

Kit: some evolution! The 2006-07 kit was streets ahead of that thing

It’s Not A Moose: the large game emblazoned on the crest is actually a hart, as in male deer, and as in Hertfordshire…Watford were the only profession club in the county until Barnet was conceived

Famous Wasps: Luther Blissett was the first Watford player ever capped by England; Kenny Jackett had a playing career shortened by injury, then turned manager (1996-1997); Ashley Young, Marlon King, David James, Ben Foster…none can outshine John Barnes though, who electrified for a 6 year spell from his debut in 1981 right up to the Liverpool departure of 1987